Auction Cause is teaming up with Paula Abdul on a unique eBay charity auction event starting June 29th, at 7 p.m. PST. Paula is cleaning out her many closets and listing thousands of designer items throughout the summer on eBay. Part of the auction proceeds will support the American Humane Association's Pets and Women's Shelters (PAWS)? program. Paula is the national spokesperson for this program, which works with domestic violence shelters to allow women to bring their pets with them. This enables them and their children to keep their pets safe as they make a major life change together.
"The PAWS Program is a critical way of providing a transition for abused women and children into a safer and better life," Paula said. "I feel privileged to be involved with this extremely important and necessary program."
Whatever your fashion preference, Paula will have it up for auction! Designer items include pants, jackets, suits and dresses from the likes of Dolce and Gabbana, Pucci, Burberry, Vivienne Westwood, Zac Posen, St John, and more! "These clothes have been a joy to wear," said Paula. "But it's an even greater joy to pass them on and help a great cause at the same time!" Some of the items are brand new as well, with original tags.
Fans of American Idol should keep a look out for fashions she wore on the show as well. Additional pieces from red carpet events or other public appearances will also be available. Each item won will come with a thank you letter hand signed by Paula too.
"We are thrilled to give fans a once in a lifetime chance to own incredible fashion that belongs to Paula Abdul. Her style is legendary, and not everyone will have an opportunity to wear something very special," commented Eric Gazin, President of Auction Cause, the agency managing the sale on eBay.
The auction will take place at Paula's eBay store for the next few months, and new items will be added to the auction regularly. Please visit http://www.ebay.com/paulaabdul to get in on all the auction action, and sign up to be notified when the auctions begin. Benefits will also be going to Petco and the Guide Dogs of America.
About American Humane:
Founded in 1877, the American Humane Association is the only national organization dedicated to protecting both children and animals. It develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit organization, headquartered in Denver, raises awareness about The Link? between violence to people and violence to animals, as well as the benefits derived from the human-animal bond. American Humane's regional office in Los Angeles is the exclusive authority behind the "No Animals Were Harmed"? end-credit disclaimer on film and TV productions, and its office in Washington, D.C., is an advocate for child and animal protection at the federal and state levels. The American Humane? Certified farm animal program is the nation's original independent certification and labeling program for humanely raised food. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance, has been awarded the Independent Charities of America's "Best in America" Seal of Approval, and has met the stringent standards for financial efficiency and accountability required by the American Institute of Philanthropy to qualify as a Top-Rated Charity. Visit http://www.americanhumane.org to learn more.
About Auction Cause:
Auction Cause is the leader in cause marketing campaigns, branding, and fundraising utilizing the eBay platform, generating more than 1 billion media impressions and counting. By integrating our clients' campaigns with social media outreach using Twitter, Facebook, blogs, viral videos, and more, Auction Cause is able to tap an even wider audience. The results are brand loyalty, nonprofit enthusiasm, and celebrity buzz - all while raising serious money for causes. For more information, please visit http://www.auctioncause.com .
For media inquiries
Gwen Paja
Media Communications
Gwen at auctioncause dot com
Auction Cause
Tel: 1-323-655-0554
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